"Narrator: A new car built by my company leaves somewhere traveling at 60 mph. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now, should we initiate a recall? Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.
Woman on plane: Are there a lot of these kinds of accidents?
Narrator: You wouldn't believe.
Woman on plane: Which car company do you work for?
Narrator: A major one"