Tuesday, July 24, 2007

Post Titled: the internet as a tool...

Found in an article from 1997:
"If you were going to attempt to influence a potential buyer to purchase and use your product, wouldn't you use every means of persuasive communications at your disposal to influence the purchasing decision? Of course, you would.

You would use product design, packaging, point-of-purchase, counter-cards, posters, direct mail and/or direct response methods, paid broadcast or print advertising, special events, publicity, news conferences, give-aways, kiddie-clubs, CD ROM's, the Internet . . . if you could conceive it, and could afford it, you would do it."

I love how the internet is listed LAST, even behind "kiddie-clubs"... how cute, 1997.


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