Post Titled: 99 Problems (err, well, just one actually)
Post SubTitled: NYT-Git that foot in tha door!

Awhile back I blogged about Hewlett-Packard's use of Jay-Z ('s torso, hands and voice) in an ad, (CLICK HERE FOR LINK TO THAT POST including letter to HP in which I pretend to be a soccer mom) and here is what NY TImes said back then: (ok, no harsh critic- but drumroll for irony to come further down the page)

" Instead of the stereotypical geeky, corporate PC users — the kind that are mocked in a new Apple campaign that juxtaposes them with supposedly cooler Mac users — people like Jay-Z, the rap artist, are featured in the H.P. spots. But not in the usual way. The Jay-Z ad shows him from the neck down, focusing on his hands as he sorts through the things he has stored on his hard drive, like “vacation photos you won’t see in the tabloids.’’
“We wanted to step away from selling computers as a commodity to telling a story in an autobiographical way,’’ said Steve Simpson, partner and creative director at Goodby, Silverstein & Partners, which created the ad.
Goodby, based in San Francisco, is working on the Hewlett-Packard account with the global agency groups McCann Erickson, which is a unit of Interpublic, and Publicis; the media buying is being handled by ZenithOptimedia. An H.P. executive said the company spent $510 million on advertising in the United States last year. The new global campaign, the executive said, will cost several hundred million dollars."

Then today on SLATE.com I see - what???: a New York Times ad feauring Jay-Z! With text: "Mingle with moguls. As little as $3.15 a week, Delivered." and there the motion graphic freezes with Shawn Carter's face...

what do we even say about that? baffling! Let me just put a link to that HP post from last year again. and re-phrase the line from 99 Problems... or, can someone, anyone- do it for me? Bubba, where you at?
(guess they fell prey to the same damn thing: current... überall pervasiveness of hip-hop used to sell and market everything. HOW many NY TImes Readers can even Pick JAy-Z out of a lineup (no disrespect intended) but seriously.)