Thursday, July 19, 2007

Post Titled: "Sony launches major High Definition campaign in Europe"

I began drafting/throwing down ideas for an article which has now been shelved and I am not sure if it will ever see the light of day sooo - welllll, why not plop it in the blog, I can always remove it later if necessary:

"CLEAR TARGET: SONY PUSHES BLU-RAY IN EUROPE.
Over the past 10 years most of us have amassed a decent (or at least some sort of) DVD collection, -discs which play on our laptops, PCs and reasonably-priced home DVD players. Enter: HD DVD and Blu-Ray. Based on these new high definition formats, which is very cool and super crisp, you – the producers and distributors- are now charged with the task of getting us all to switch over and start buying (or re-purchasing) a whole new collection of movies all over again? Ok, so this has happened before, from 8-track to vinyl to cassette tapes to CDs to MP3s, we, the consumers, are not unfamiliar with the change in format every decade or so, but for the first time (that I can think of) this is a matter ho heavily/purely based on quality. In the past, it was more a matter of practicality. No one was going to drive around with a record player in their car or lug around a huge book full of compact discs when a device the size of a matchbook could hold all the same songs, but now, with HD it really comes down to a matter of entertainment value.
It is hard not to be dazzled by the crystal-clear quality such technology has to offer, but then there is the shocking pricetag. How many of us are realistically going to spend €10,000 just for the ability to see the hairs protruding from Mr. Bean’s nose more clearly?…"


on a Tech note: "Alex takes a look at the blingiest fridge in town... For more video see www.shinyshiny.tv"

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2 Comments:

Blogger Nigel said...

Huh, I thought Sony was in the Blu-ray camp on high definition video not HD DVD which is a competing format. There have been plenty of analogies to the Betamax vs. VHS debacle. It'll be interesting to see if the inferior format prevails and repeats history.

Sony's Playstation 3 has a Blu-ray player, and the cost is not unreasonable. Seems like an easy choice to me - buy a PS3 so you can play Blu-ray movies and get an awesome gaming system for "free" ;)

1:12 am  
Blogger "Post-Google" by TAR ART RAT said...

exaaaactly, I'll change that- oops.

7:47 am  

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