publicity stunt baloon boy hoax falcon henne and richard heene interview with wolf blitzer during cnn Awkward!
Authorities trying to save boy in balloon...
that is how is started, which developed into:
"Balloon Boy" Falcon Henne Admits: "We Did This For The Show"

Balloon Boy's Father To CNN: "I'm Appalled At You!"
awkward!!!

original flying saucer footage was so beautiful...

but as gawker said "Forget Balloon Boy, Today's All About Train Baby"